Thoughts on Artificial Intelligence

Industrial companies keep making the emotional brand video for an audience that does not sign purchase orders. The engineer who does wants the other video. What it contains, where it lives, and why to make it first….

Search authority is earned on topics, not intentions. A company that grew serving one market and now wants to be known for a higher-value one usually finds that its organic traffic, its inbound inquiries, and most of its revenue still…

When a visitor declines your cookie banner, ignores it, or arrives on a browser that expires tracking cookies in a week, your CRM has no way to know where they came from. HubSpot’s own documentation says those form submissions are…

HubSpot is not one product. It is several products built around different jobs (marketing, sales, service, operations) that happen to share a database. Most mid-sized industrial companies and associations bought the marketing product first, because marketing signed the first contract,…

The research on lead response time is fifteen years old, and some of the most-quoted numbers come from software vendors, but the conservative findings are damning enough: companies that reach an inbound lead within an hour are roughly seven times…

AI compresses production hours. It does not compress judgment, industry knowledge, accountability, or the quality control that keeps AI output from embarrassing you. If your agency bills by the hour, AI creates a conflict of interest you should ask about…