Amplify Industrial Marketing + Guidance

Founded and led by Joseph DeMicco since 1994

For 30 years, Amplify has specialized in industrial marketing and guidance. B2B clients include manufacturers and suppliers, distributors, industrial integrators, commercial services providers, healthcare and medical companies, and membership associations.

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Mission & History

Amplify Industrial Marketing + Guidance (AIMG) drives growth for industrial companies and associations through strategic lead generation and business development initiatives. Founded in 1994 by Joe DeMicco, the company began in the print and imaging industry before evolving into one of the first web application development firms for B2B companies on the East Coast.

Throughout its 30-year history, Amplify has consistently stayed at the forefront of technological advancements in the industrial sector. The company’s approach combines deep industrial sector knowledge with cutting-edge marketing strategies, creating campaigns that resonate with technical decision-makers. This specialized expertise has resulted in one of the highest client retention rates in the industry, with several client relationships spanning nearly three decades—some dating back to the firm’s very first year of operation.

With team members who have been with the company for 20+ years, Amplify’s stability and institutional knowledge provide clients with consistent, high-quality service that delivers measurable business results. This commitment to long-term partnership in every aspect of business continues to differentiate Amplify in the marketplace.

Joe's Role at AIMG

“From the beginning, my focus has been helping industrial companies grow by solving real business problems,not chasing marketing trends. I’ve always believed that the best marketing is built on clarity, trust, and strategy. That’s why Amplify was never meant to be just a service provider. We’re a guide and a long-term partner. The fact that some of our clients and team members have been with us for over 25 years isn’t just a point of pride,it’s proof that when you stay grounded in results and relationships, good things happen. We don’t just know marketing,we know how to make it work for the industrial sector.”

As Founder and CEO of Amplify Industrial Marketing + Guidance, Joe DeMicco provides the strategic vision that has guided the company through multiple technology transitions and market evolutions. His leadership approach combines forward-thinking innovation with proven marketing fundamentals, ensuring that AIMG remains at the cutting edge while delivering reliable results.

Joe’s hands-on involvement in key client strategies and his continuous focus on measuring marketing effectiveness have established a results-oriented culture throughout the organization. By fostering a collaborative environment where creativity and technical precision are equally valued, Joe has built a company that bridges the gap between sophisticated marketing techniques and the practical realities of industrial businesses. His leadership philosophy centers on continuous improvement, data-driven decision making, and maintaining deep expertise in the specialized needs of industrial sector marketing.

Team highlights: the heart of amplify

Amplify’s success is built on the collective expertise and dedication of its exceptional team members. The collaborative efforts of marketing strategists, content creators, developers, and account managers that transform the vision into tangible results for clients.

Many team members have been with the company for over two decades, creating an unparalleled depth of institutional knowledge and understanding of the industrial sector. This longevity isn’t coincidental—it reflects a company culture that values expertise, encourages professional growth, and recognizes individual contributions.

The team’s diverse backgrounds creates a unique blend of capabilities perfectly suited to the complex challenges of industrial marketing. Each team member brings specialized skills and perspectives that, when combined, create marketing solutions that truly resonate with technical buyers.

“Everything we’ve accomplished at Amplify has been the result of extraordinary teamwork,” says Joe. “Our people are the reason we’ve maintained client relationships for decades and continue to deliver innovative solutions year after year. Their commitment to understanding the nuances of industrial marketing and their passion for client success is what truly differentiates Amplify in the marketplace.”

Key Achievements

30 Years of Growth

Navigated market cycles and technology evolutions while maintaining profitability and expanding service offerings

Client Retention

Maintained client relationships spanning nearly three decades—an exceptional achievement in the marketing industry

Digital Leadership

Successfully guided numerous industrial companies through the transition from traditional to digital marketing

Connect with Amplify

Ready to learn more about how Amplify Industrial Marketing + Guidance can help your industrial company generate qualified leads and accelerate growth? Visit the official Amplify website to explore services, case studies, and industry insights.

A Quick Note Before You Hit Play

This clip is an “oldie but goodie.” Created nearly 15 years ago, it still captures the core principle that guides Amplify today: marketing should be measured, not merely admired. No matter how flashy the tools get, our focus remains the same – quantify what works, refine what doesn’t, and treat every campaign as an investment that must earn its keep.

Enjoy the throwback – and see how little our philosophy has actually needed to change.

Read transcript

You have a company – maybe a local business or a member of the Fortune 1000. You want to grow that business. You probably have a website, maybe a Facebook page, a Twitter account, even some advertising. But no long-term plan. No way to measure the return on your investment. There are so many possibilities, it can be overwhelming. New platforms, technologies, and markets pop up so fast – who can keep up? Let alone build and execute a solid marketing plan to make the best use of them all.

Meet AIMG – the partner who can lead you through it all, whatever your size. We’ve been around since there was a World Wide Web, helping companies successfully grow. We stay on top of the latest tools and trends, but are seasoned enough not to lose our heads chasing buzzwords. We sit down with you and build a comprehensive plan based around your company’s goals and needs. Then we execute the plan so you can stay focused on running your business.

The best news is our team will always be there, giving you reports, seeing if it’s working, and helping you steer your course forward. At AIMG, we’re committed to making sure your marketing investments pay off, which is why when clients work with us, they stay with us and grow with us.

AIMG – Growing businesses like yours since 1994.