DeMicco.com

Marketing Technology

Tools & Resources

A curated collection of marketing tools and platforms that I personally use and recommend, with insights on how to leverage them effectively.

Tool Categories

I’ve grouped some tools below into three broad buckets simply to make the growing AI-and-martech landscape easier to scan. Many products overlap functions, and this list will never be truly complete, but these are the solutions that currently rise to the top of industry conversations.

Consider them reference points, not endorsements: each card notes a primary use case so you can decide which tools are worth a closer look for your own stack. As new platforms emerge (or existing ones evolve), I’ll update and expand the catalog so it stays a living resource for exploration and discussion.

Open AI

AI-powered language and image generation platform

Generative AI that drafts content, summarizes technical docs, answers niche queries, and powers custom chatbots via API. Handy for fast first-pass copy, on-demand research, and automating routine Q&A without heavy dev lift.

Perplexity

Realtime answer engine with citations.

Chat-style “answer engine” that combines live web search with an LLM to deliver sourced summaries, outlines, and stats on demand, perfect for fast competitive research and fact-checking.

Anthropic Claude

Safety-focused LLM for long documents.

Safety-focused large-language model with ultra-long context windows; ingests entire contracts or manuals and returns structured analysis while meeting strict enterprise security needs.

Google Gemini

Search-grounded multimodal Workspace assistant.

Google Search–grounded, multimodal assistant that drafts copy, analyzes data, writes code, and creates images directly inside Docs, Gmail, and Sheets, always pulling the latest web context.

xAI Grok

Live social-sentiment LLM trend radar.

Large-language model from Elon Musk’s xAI, trained on real-time X (Twitter) content. Excels at trend spotting, quick industry sentiment reads, and conversational Q&A tied to the live social feed.

SharpSpring

Mid-market CRM with automation suite.

All-in-one CRM + marketing-automation platform (now part of Constant Contact) that unifies email, forms, chat, and sales pipelines, priced for mid-market teams seeking HubSpot-style power at lower costs.

HubSpot

Unified CRM and modular growth hubs.

Scalable CRM suite with Marketing, Sales, Service, and CMS hubs; known for intuitive UI, robust integrations, and a freemium entry path that grows into enterprise-grade automation and revenue reporting.

Microsoft Dynamics 365

ERP-integrated CRM on Azure cloud.

Modular CRM-plus-ERP cloud platform that unifies sales, marketing, service, and operations on Azure, suited to industrial firms that need tight links between front-office revenue data and back-office supply-chain or finance systems.

Salesforce

Enterprise CRM backbone, vast ecosystem.

Cloud-based CRM platform that unifies sales, marketing, service, and analytics. Offers deep customization, robust AI (Einstein), and a vast ecosystem of apps to support end-to-end revenue growth.

Semrush

All-in-one SEO competitor analysis.

All-in-one SEO and competitive-intelligence suite that uncovers keywords, backlinks, ad spend, and site issues, helping B2B teams outrank rivals and track digital visibility from one dashboard.

Ahrefs

Backlink and keyword intelligence platform.

SEO and competitive-intelligence suite renowned for its deep backlink index, comprehensive keyword data, and site-audit tools, trusted for uncovering why competitors rank and how to overtake them.

Google Analytics 4

Event-based website and app analytics.

Free, event-based analytics platform that tracks website and app behavior, measures campaigns, and feeds insight to Google Ads, essential for understanding where traffic comes from and what converts.

Google Search Console

Google index visibility diagnostics dashboard.

Free diagnostic suite (formerly Webmaster Tools) that shows how Google indexes your site, which queries trigger impressions, and what technical issues block ranking, essential for SEO health monitoring.