When I began my career in industrial marketing in the early 1990s, our toolkit consisted of printed catalogs, trade magazine ads, and the coveted Yellow Pages placement. Our measure of success? Phone calls and in-person meetings at trade shows.
AI tools such as ChatGPT can slash hours off research and first‑draft work, but they still lack lived context, brand nuance, and real‑time judgment. Use them as accelerators that sit beside your experts, not instead of them.
Many growing businesses lack the digital systems needed for sustainable success. Learn how to build a strong foundation with analytics, CRM, and automation while avoiding tech confusion.
When I began my career in industrial marketing in the early 1990s, our toolkit consisted of printed catalogs, trade magazine ads, and the coveted Yellow Pages placement. Our measure of success? Phone calls and in-person meetings at trade shows.
