After three decades in marketing, I could have easily settled into comfortable routines—but that’s never been my approach. I created this platform to share what I’ve learned throughout my journey from traditional marketing to today’s AI-driven landscape.

I believe that industrial companies deserve access to marketing guidance that’s both cutting-edge and grounded in real-world results. Too often, I’ve seen manufacturers struggle with generic marketing advice that doesn’t account for the unique challenges of technical products, complex buying committees, and lengthy sales cycles.

My passion lies in bridging that gap—translating proven marketing principles into practical applications for industrial contexts. Whether I’m working with multinational manufacturers through my agency, connecting suppliers through Industrial Web Search, or teaching small business owners through Goldman Sachs, my mission remains consistent: demystifying marketing for companies that create the products that power our world.

This blog isn’t just a collection of thoughts—it’s a resource I wish I’d had when navigating the major transitions in our industry. It represents my commitment to sharing knowledge openly, sparking meaningful conversations, and helping others avoid the costly lessons I’ve learned firsthand.

If my insights help just one company better connect with their ideal customers or save someone from a marketing misstep I once made, then this endeavor has fulfilled its purpose.