Clear explanations and practical steps for leaders navigating
marketing and technology changes.
I’ve spent three decades working with business owners who are brilliant at what they do – but don’t have time to become marketing technologists. These guides are my attempt to translate complex topics into something useful.
Each one strips away the hype and jargon to focus on what you actually need to know and do. They’re free, they’re honest about what works (and what doesn’t), and they respect that your time is limited.
Take what’s helpful. Ignore the rest. And feel free to reach out if you have questions.
Joe DeMicco
AI is quietly changing how people find and interact with businesses online. This guide helps you understand what’s happening and gives you a practical roadmap for staying visible and competitive – without needing to become a technologist.
What’s Inside:
– How AI systems actually discover and evaluate companies
– Five areas where most businesses need to improve
– A 90-day plan you can hand to your team
– New ways to measure what’s working
– How to lead through the change without the overwhelm
This might help if you:
Lead a business, manage marketing, or wonder why your website traffic isn’t converting like it used to
If marketing technology feels overwhelming, this guide might help. It breaks down analytics, CRM, and automation into plain language and shows you how to implement them without losing your mind.
What’s Inside:
– How these tools actually work together
– What to measure (and what to ignore)
– How to choose tools that fit your business
– Where most implementations go wrong
– A practical approach to getting started
This might help if you:
Know you need better marketing systems but don’t know where to start, or you’ve tried before and it didn’t stick