Thoughts on Artificial Intelligence

January 5, 2026
What’s coming in 2026 is not another marketing tactic but a speed reckoning for industrial companies. Buyers now complete most of their evaluation before first contact, and the advantage goes to those that can respond in hours rather than days. AI is not the strategy itself, but the multiplier that makes this pace possible, removing friction so expertise can actually be applied. Companies that move now will pull ahead quietly, while those that wait will spend years trying to understand how their competitors got so fast.
December 17, 2025
AI assistants are rapidly becoming everyday business tools, but the convenience comes with a hidden cost: every prompt is a potential data exposure. From high-profile incidents like Samsung’s 2023 code leak to rising regulatory pressure, organizations are learning that AI privacy is not a single toggle, but a system of deliberate choices. This guide breaks down the controls, policies, and practical frameworks required to use AI confidently without surrendering sensitive information.
Typing a few words into Google is giving way to AI browsers like OpenAI’s Atlas and Perplexity’s Comet – tools that understand and act on information. For businesses, success now means being recognized as a credible source within this new ecosystem of intelligent answer engines.
October 20, 2025
As vendors race to add AI features, your data risks fragmentation. This article explains how to build a central “source of truth” to align systems, insights, and strategy in 2026.
October 2, 2025
AI isn’t plug-and-play, it takes discipline and refinement. Studies show that while models like GPT-5 and Claude 4.1 are advancing fast, real success comes from continuous training, structure, and ongoing adaptation.
Industrial marketing has entered a new era. AI platforms can predict customer needs, map buying journeys, and optimize campaigns, but true success comes from combining technology with human judgment and experience. At Amplify, we show companies how to use AI strategically, balancing data with creativity and insight to transform marketing into a powerful engine for growth.
AI isn’t a shortcut, it’s an amplifier. The leaders who win are the ones who use it with clarity, focus, and measurable impact.
August 8, 2025
OpenAI has launched ChatGPT-5, a quiet release with transformative impact. This new model redefines what’s possible in AI performance and capability.
AI tools such as ChatGPT can slash hours off research and first‑draft work, but they still lack lived context, brand nuance, and real‑time judgment. Use them as accelerators that sit beside your experts, not instead of them.
Google’s AI Overviews are disrupting search, slashing CTRs and forcing a shift toward visibility, authority, and AI-optimized digital strategies.
In 2025, AI isn’t replacing humans – it’s partnering with them. Explore how businesses thrive by blending machine intelligence with human insight.
AI search is transforming B2B marketing as 79% of buyers change research habits and 92% of Fortune 500 companies adopt AI Search Solutions. Gain a competitive advantage in the paradigm shift.