When I began my career in industrial marketing in the early 1990s, our toolkit consisted of printed catalogs, trade magazine ads, and the coveted Yellow Pages placement. Our measure of success? Phone calls and in-person meetings at trade shows.
When I began my career in industrial marketing in the early 1990s, our toolkit consisted of printed catalogs, trade magazine ads, and the coveted Yellow Pages placement. Our measure of success? Phone calls and in-person meetings at trade shows.
