Industrial Web Search

FOUNDER AND VISIONARY, TRANSFORMING INDUSTRIAL Searching

For 30+ years, Joe witnessed the challenges manufacturers face when searching for specialized suppliers. IWS creates direct connections between industrial buyers and qualified vendors through a unique platform built specifically for technical sourcing needs.

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Mission & Vision

Industrial Web Search (IWS) transforms how industrial companies discover and connect with qualified suppliers. Founded in 2025 by Joe DeMicco, the platform emerged from decades of observing the inefficiencies in industrial sourcing processes.

Unlike generic search engines or broad business directories, Industrial Web Search was designed from the ground up to understand technical specifications, industry-specific terminology, and complex requirements that define industrial sourcing decisions. The platform combines sophisticated search algorithms with industry-specific data structures to deliver relevant connections between buyers and suppliers.

What distinguishes IWS is its focus on technical accuracy and capability matching rather than marketing spend or general popularity. Industrial buyers can find suppliers based on specific capabilities, certifications, materials, processes, and other technical parameters that matter in complex industrial purchasing decisions.

Joe's Role In Industrial Web Search

“After more than 30 years as an industrial marketer, I’ve seen far too many incredible manufacturers and distributors,many of them the backbone of small business America, struggle to effectively market themselves. Despite their capabilities, they often get buried beneath flashier competitors simply because the platforms available don’t speak their language. My experience working with industrial directories over the years revealed a deep, systemic gap in how technical buyers and qualified suppliers find each other. That pain in the market became personal. So, we dedicated thousands of hours to building Industrial Web Search,a platform created not just to fix what’s broken, but to empower industrial companies in a way that’s never been done before. IWS isn’t a directory,it’s a new standard for how technical sourcing should work.”

As Founder of Industrial Web Search, Joe DeMicco identified a persistent gap in the digital industrial ecosystem: the difficulty technical buyers face when searching for specialized industrial suppliers. Joe’s approach to developing IWS has been methodical and collaborative, bringing together technical experts, industrial buyers, and suppliers to understand the nuances of industrial sourcing. Rather than simply creating another directory, him and his team focused on building a search platform that understands the technical parameters and specialized requirements of industrial search. His leadership continues to guide the platform’s strategic direction, ensuring it evolves to meet the changing needs of the industrial sector while maintaining its core focus on creating meaningful connections between buyers and qualified suppliers.

Team highlights: the Power of COllaboration

Industrial Web Search represents the collective expertise and dedication of developers, specialists, and industry experts working together to solve complex industrial sourcing challenges. While Joe provides the vision and industry knowledge, it’s the collaborative efforts of the entire team that transform that vision into a functional platform.

The team’s unique combination of software development expertise, industrial market knowledge, and user experience design enables IWS to address the specific needs of technical procurement professionals and supplier companies seeking to showcase their specialized capabilities.

“Everything we’ve accomplished with IWS has been the result of extraordinary teamwork,” says Joe. “Our people’s dedication to understanding the nuances of industrial sourcing and their technical expertise is what truly sets Industrial Web Search apart.”

Key Achievements

PLATFORM DEVELOPMENT

Innovative platform connecting industrial buyers with qualified suppliers through technical capability matching

Cross-Industry Coverage

Serving multiple industrial sectors including precision manufacturing, medical devices, aerospace components, etc.

GROWING NETWORK

Establishing a qualified database of industrial suppliers with verified capabilities and specializations

Learn More About IWS

Ready to learn more about how Industrial Web Search can help streamline your sourcing process or showcase your manufacturing capabilities? Visit the official IWS website to explore the platform and discover new industrial connections.

A Quick Note Before You Hit Play

This clip is an “oldie but goodie.” Created nearly 15 years ago, it still captures the core principle that guides Amplify today: marketing should be measured, not merely admired. No matter how flashy the tools get, our focus remains the same – quantify what works, refine what doesn’t, and treat every campaign as an investment that must earn its keep.

Enjoy the throwback – and see how little our philosophy has actually needed to change.

Read transcript

You have a company – maybe a local business or a member of the Fortune 1000. You want to grow that business. You probably have a website, maybe a Facebook page, a Twitter account, even some advertising. But no long-term plan. No way to measure the return on your investment. There are so many possibilities, it can be overwhelming. New platforms, technologies, and markets pop up so fast – who can keep up? Let alone build and execute a solid marketing plan to make the best use of them all.

Meet AIMG – the partner who can lead you through it all, whatever your size. We’ve been around since there was a World Wide Web, helping companies successfully grow. We stay on top of the latest tools and trends, but are seasoned enough not to lose our heads chasing buzzwords. We sit down with you and build a comprehensive plan based around your company’s goals and needs. Then we execute the plan so you can stay focused on running your business.

The best news is our team will always be there, giving you reports, seeing if it’s working, and helping you steer your course forward. At AIMG, we’re committed to making sure your marketing investments pay off, which is why when clients work with us, they stay with us and grow with us.

AIMG – Growing businesses like yours since 1994.