Goldman Sachs Small Business Program

Instructor for 11+ years

Sharing marketing expertise with entrepreneurs across diverse industries through Goldman Sachs’ prestigious business growth program, helping small businesses develop effective strategies for sustainable expansion.

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Program Overview

The Goldman Sachs 10,000 Small Businesses program is a prestigious initiative designed to help entrepreneurs create jobs and economic opportunity by providing greater access to education, capital, and business support services. Since 2009, this program has reached thousands of small business owners across the United States, helping them develop practical skills to take their businesses to the next level.

Within this impactful program, Joe DeMicco serves as a dedicated instructor for the marketing curriculum, bringing his extensive real-world experience to the classroom. The curriculum covers essential aspects of business growth including marketing strategy development, lead generation, digital transformation, and measuring marketing effectiveness—all areas where Joe’s expertise provides significant value to participants.

The program’s combination of education, business support services, and access to capital represents a comprehensive approach to business growth that aligns perfectly with Joe’s passion for helping companies develop sustainable marketing strategies.

Joe's Role as an Instructor

“I consider it an incredible privilege to be part of the Goldman Sachs 10,000 Small Businesses program. Helping entrepreneurs build stronger, more resilient companies through effective marketing is deeply fulfilling. Small businesses are the backbone of our economy, and I’m grateful for the chance to give back by sharing what I’ve learned over the past 30 years. Every class is a reminder of how much potential exists when good people are given the right tools and empowerment.”

As an instructor for the Goldman Sachs 10,000 Small Businesses program, Joe shares practical marketing strategies and insights gleaned from his three decades of experience in the marketing world. His teaching approach emphasizes actionable techniques that participants can immediately implement in their businesses. Joe’s curriculum focuses on helping small business owners develop comprehensive marketing strategies that align with their overall business objectives. Drawing from his extensive experience with both traditional and digital marketing channels, he guides participants through the process of identifying their target markets, crafting compelling messages, selecting appropriate marketing channels, and measuring results.

What makes Joe’s contribution particularly valuable is his ability to translate complex marketing concepts into practical approaches that work for small businesses with limited resources. His teaching combines strategic frameworks with tactical implementation guidance, ensuring participants leave with both vision and concrete next steps.

CLASSROOM HIGHLIGHTS: TRANSFORMING BUSINESSES

The classroom environment Joe creates is one of collaborative learning and practical application. Participants benefit not only from Joe’s expertise but also from the diverse perspectives of fellow small business owners from various industries. This cross-pollination of ideas, guided by Joe’s facilitation, creates a rich learning environment that extends beyond traditional instruction.

Many program graduates have successfully implemented marketing strategies developed during Joe’s sessions, resulting in measurable business growth. From manufacturers to service providers, retailers to B2B companies, participants consistently report that the marketing knowledge they gained has transformed their approach to business development.

The feedback from program participants highlights Joe’s ability to make marketing concepts accessible and applicable across diverse business types. His teaching style emphasizes hands-on learning, with participants developing actual marketing plans for their businesses during the course.

“Watching participants have those ‘aha moments’ when marketing concepts click and they can see the path forward for their business is incredibly rewarding,” says Joe. “Their enthusiasm and commitment to implementing what they’ve learned keeps me passionate about teaching in this program.”

Program Impact

Business Growth

Participants develop and implement strategic marketing plans that drive measurable business expansion

Practical Skills

Entrepreneurs acquire immediately applicable skills tailored to their specific business needs

Ongoing Network

Alumni form valuable connections with fellow business owners and continue to share insights and opportunities

CONNECT WITH THE PROGRAM

Interested in learning more about the Goldman Sachs 10,000 Small Businesses program or how to apply? Visit the official program website to explore eligibility requirements and program details.

A Quick Note Before You Hit Play

This clip is an “oldie but goodie.” Created nearly 15 years ago, it still captures the core principle that guides Amplify today: marketing should be measured, not merely admired. No matter how flashy the tools get, our focus remains the same – quantify what works, refine what doesn’t, and treat every campaign as an investment that must earn its keep.

Enjoy the throwback – and see how little our philosophy has actually needed to change.

Read transcript

You have a company – maybe a local business or a member of the Fortune 1000. You want to grow that business. You probably have a website, maybe a Facebook page, a Twitter account, even some advertising. But no long-term plan. No way to measure the return on your investment. There are so many possibilities, it can be overwhelming. New platforms, technologies, and markets pop up so fast – who can keep up? Let alone build and execute a solid marketing plan to make the best use of them all.

Meet AIMG – the partner who can lead you through it all, whatever your size. We’ve been around since there was a World Wide Web, helping companies successfully grow. We stay on top of the latest tools and trends, but are seasoned enough not to lose our heads chasing buzzwords. We sit down with you and build a comprehensive plan based around your company’s goals and needs. Then we execute the plan so you can stay focused on running your business.

The best news is our team will always be there, giving you reports, seeing if it’s working, and helping you steer your course forward. At AIMG, we’re committed to making sure your marketing investments pay off, which is why when clients work with us, they stay with us and grow with us.

AIMG – Growing businesses like yours since 1994.