On Wednesday Google unleashed their latest upgrade to the world of instantaneous answers: Google Instant.
Claiming the ability to shave up 2 to 5 seconds off of search time, this new feature predicts terms as you’re typing into the search bar, providing grey text you can easily click on to narrow down and speed up type-time.
Until now, Yahoo! And Microsoft have run neck and neck with Google in terms of search strategies and provided results, but Google Instant provides a combination of front-end user interface with back-end work speeding up the amount of time it takes to get the exact results you’re looking for.
Many are wondering how these new changes in the Google interface will affect their online presence. Will this new interface effect their ranking, or how often their pages turn up in results while users are searching? Google engineer Ben Gomes claims users may actually see an increase in impressions due to quickly Google will now provide results.
Your current rank will play a huge role in how fast your results appear on the front page, which means your marketing strategies need to be more aggressive than ever and the quality of information your providing must be top notch if you want to stay ahead.
On the other hand, this could adversely affect ad impressions, which will now be recorded when a search engine seeker stops in mid-type for three seconds or longer. This means if you’re an advertisers to who pays by Impression, you may want to change your strategy to pay-per-click to get the most actual exposure for your dollar. It may also be wise to find ways to take advantage of rival search engines who are behind the game to gain more exposure as they strive to catch up with Google.
In the fast-paced and ever-changing world of technology and marketing, those of us who are passionate about this business must always be on our toes and developments like this have to be accounted for when you are planning your marketing and SEO strategies.
It may not be easy, but it’s essential to your online survival.
More deets at: Google Instant
Google is always proving to be the real leader in the online world. Though competitors are trying all they can to catch up with Google, still this giant is flexing its financial muscles at every turn.
I think for now, Facebook is the real competitor of Google. And I don’t know what will happen if Google will finally stake its wholehearted claim for the social network market.