Managing Your Professional Identity Online with LinkedIn: What Every Small Business Owner Needs to Understand

“People do business with people, not businesses.” Today, people are using the Internet to find out everything they can; and not just about the companies, products or services that interest them, but about the people with whom they are considering […]


Why Fit In When You Were Created to Stand Out

Dr. Seuss was a wise man. Oftentimes we find ourselves working so hard to look and sound just like everyone else when maybe what we ought to do is uncover what makes us stand out. Finding your company’s ‘unique value […]


Google Confirms SEO is NOT Spam

Matt Cutts, the Principle Engineer at Google, has stated many times in SEO (Search Engine Optimization) conferences that Google respects and has no issue with “white hat” SEO (Search Engine Optimization) tactics, but now has finally dedicated a short video […]


Understanding the Relationship Between Social Media and Search

Social media is a powerful way to reach out to your targeted audience groups. Small businesses, in particular, have turned to it because of its “huge consumer adoption, ease-of-use and low barrier entry,” with 70% using Facebook for marketing and […]


New World Marketing for Small Business Development

478945875Marketing your small business is no longer about pushing messages about your products and services to your targeted buyers. The new world of marketing is about developing your business and helping it to grow by knowing everything you can about your targeted buyer personas (you can read about buyer personas in my article “What every small business owner needs to know about Buyer Personas”) and focusing on their current interests. This new world of marketing is called ‘inbound marketing’ because the objective is to pull in prospective and existing buyers by delivering relevant content that aligns with their current interests and intent.

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What every small business owner needs to know about Buyer Personas.

468874715Successful small businesses (well all businesses I guess) know that happy customers are key to their growth and future. The best way to keep customers happy is to “know” them as well as possible and serve them in ways that are meaningful to them specifically. Whether you market B2B or B2C, your target audience groups consist of real people, with real lives, wants, pains, goals, responsibilities, challenges, and jobs, with bosses they have to answer to. The goal is to get to know them on a personal level so that you can start to deliver useful business content and messaging that will resonate with them and get them to take action.

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Responsive Web for Small Business Websites

responsiveMore and more consumers and businesses are using smartphones, tablets, and other handheld computing devices to search the web, engage with social media, do banking, and make purchases online. That means a website designed for a desktop experience won’t work optimally on a device with a smaller screen.

A bad experience with your website on any device can hurt your brand and your bottom line.

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4 Business Development Tips for Small Companies and Startups

startup1Running any business is hard. If you wanted life to be easy, you wouldn’t be putting in 12-hour workdays, powering through weekends and adding the time you spend commuting to your accrued vacation hours – not that you take vacations.

For driven entrepreneurs who have the guts and determination to turn an idea into a marketable product or concept though, the stakes are even higher. If you own a startup or early-stage small business that depends on a few core employees and regularly faces down failure, you need to give your company every advantage in a competitive marketplace. Start with these four tips for getting your business noticed online and off.

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A Cuddly (Google) Panda for Small Businesses?

pandaYou’ll have to forgive the pun. Matt Cutts, Google’s gatekeeper of organic search, recently made an announcement that’s tailor-made to grab headlines.

Back in early 2011, Google released a major algorithm update called Panda. The change was the first of several Google shifts that aimed to reward “high-quality” websites filled with useful, reader-friendly content while penalizing spammy sites that didn’t offer much value for regular visitors. By most accounts, it served its purpose. Post-Panda, many spammy sites’ page ranks fell through the floor.

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