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Managing Your Professional Identity Online with LinkedIn: What Every Small Business Owner Needs to Understand

“People do business with people, not businesses.” Today, people are using the Internet to find out everything they can; and not just about the companies, products or services that interest them, but about the people with whom they are considering […]

standOut

Why Fit In When You Were Created to Stand Out

Dr. Seuss was a wise man. Oftentimes we find ourselves working so hard to look and sound just like everyone else when maybe what we ought to do is uncover what makes us stand out. Finding your company’s ‘unique value […]

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Google Confirms SEO is NOT Spam

Matt Cutts, the Principle Engineer at Google, has stated many times in SEO (Search Engine Optimization) conferences that Google respects and has no issue with “white hat” SEO (Search Engine Optimization) tactics, but now has finally dedicated a short video […]

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Understanding the Relationship Between Social Media and Search

Social media is a powerful way to reach out to your targeted audience groups. Small businesses, in particular, have turned to it because of its “huge consumer adoption, ease-of-use and low barrier entry,” with 70% using Facebook for marketing and […]

 

A Cuddly (Google) Panda for Small Businesses?

pandaYou’ll have to forgive the pun. Matt Cutts, Google’s gatekeeper of organic search, recently made an announcement that’s tailor-made to grab headlines.

Back in early 2011, Google released a major algorithm update called Panda. The change was the first of several Google shifts that aimed to reward “high-quality” websites filled with useful, reader-friendly content while penalizing spammy sites that didn’t offer much value for regular visitors. By most accounts, it served its purpose. Post-Panda, many spammy sites’ page ranks fell through the floor.

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Why All Marketing Should Be Integrated

Marketing buzzwords come and go, so it’s best not to get caught up in any particular flavor of the week. Some marketing concepts, though, have true staying power.

Integrated marketing is a concept that you’d do well to understand and embrace. Let’s take a look at what it means to integrate your company’s discrete marketing channels and whether it’s even optional in an increasingly competitive economy.

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Google Launches AdWords Paid & Organic Report

Google AdWords Report
Google recently announced a big change in the way it allows business owners to track and analyze their inbound site traffic. As you’ll recall, the incidence of “(not provided)” keyword results in Google Analytics has steadily crept up since the end of 2011. This is because Google has chosen to encrypt organic searches and remove all related data from its Analytics platform.

However, it’s still possible to track organic search data through the Google ecosystem. The new “Paid & Organic” report allows AdWords users to track the performance of their paid and organic search campaigns on a side-by-side display. Essentially, this provides business owners with a single source for all the data that they need to analyze and adjust their inbound marketing campaigns.

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Google’s Hummingbird Shift Rewards Relevant Content Marketing Like Never Before

hummingbirdIn a previous post, we discussed Google’s recent transition to fully encrypted organic search. While this change has marketers and business owners reassessing their SEM and SEO game plans, it won’t immediately affect your site’s inbound traffic volumes. Review our discussion of this topic for ideas on how to adjust your marketing efforts to Google’s new encrypted search standards.

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Google to Encrypt ALL Keyword Searches: What It Means for Your Inbound Marketing Efforts

cursorsGoogle is always tinkering with its algorithms and tools but the company recently phased in a big change that has millions of marketers and business owners talking: Going forward, 100 percent of all organic Google searches will now be covered by the engine’s secure search feature. While we could probably devote a whole thesis – and then some – to the subject, we want to break down what exactly it means for you.

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