More and more consumers and businesses are using smartphones, tablets, and other handheld computing devices to search the web, engage with social media, do banking, and make purchases online. That means a website designed for a desktop experience won’t work optimally on a device with a smaller screen.
A bad experience with your website on any device can hurt your brand and your bottom line.
Responsive web design is more than just applying code to make your existing website fit on a smaller screen. Done properly, responsive web design is about planning the user experience of your website so that it meets the needs and expectations of your targeted buyer personas while accurately delivering your brand message no matter what sized screen they are viewing it on. Obviously, a larger screen can accommodate more content. In order to create an optimal website experience on a smaller screen, you are going to have to leave off some content.
First you have to decide what your essential content is the content your targeted buyer personas must be able to see and interact with on the smaller screened devices. A good approach is to create a wireframe that allows you to clearly outline the navigation and the presentation of essential content. Using the wireframe as a guide, you can develop a custom branded website experience that easily adjusts to the smaller screen without losing essential branding and messaging.’= The end result is a professional website design that keeps customers happy by providing a consistent user experience across devices on virtually any sized screen.