The first 200 or so words of your website are CRUCIAL in laying the foundation of what your site is about with the major Search Engines. As the Search Engine spider crawls your site, the terms it gathers in the first few hundred words, including meta data and navigation, set a baseline for the key word (phrases) your site content should support.
Any word or phrase on a web page is considered a Key Word (or key word phrase [kwp]) if it is used at least twice.
“Stop Words” such as “and,the a” and so forth are ignored by Search Engines even if they are part of your Key Word Phrase.
