Once your website has been built, or your new web pages have been added to your existing website, you can elect to submit the new url’s to the search engines directly using their online site ‘submit’ tool. You have to ‘submit’ each web page or ‘site map,’ which includes a listing of all of your web pages, directly.
Submitting your web pages directly to the search engine is not necessary if your web pages have been properly optimized to be found, accessed and scanned by the search engine ‘bots’ that travel the World Wide Web on a regular basis looking for new and refreshed website content. Conversely, submitting web pages that are not properly search engine optimized produces no lasting or desirable search engine results. Search engine submission is a way of announcing the arrival of your web pages to the World Wide Web. If your web pages cannot be accessed and scanned by the search engine ‘bots’ then it is irrelevant that the ‘bots’ find them. So the best approach is to have your web pages search engine optimized as part of the development phase. Then if you elect to ‘submit’ them to the search engines, or have your SEO firm do that for you, you can expect some positive return for your effort.