The online world is constantly evolving. Print, and most traditional forms of media, cannot truly (or cost effectively) keep up with your 
business because they are a static representation of where you are at the time you write it.
The online world can serve as a real life depiction of events and changes as they unfold in your business. Just like a baby (we’re expecting our fourth very soon), online initiatives have to be conceived, brought into the world, and nurtured over time before they can evolve to a state where they succeed on their own with just the right kind of guidance.
Imagine if you gave birth to your child and ignored it. It would cease to thrive.
That is exactly what will happen to your online business if you procrastinate.
Paralysis by analysis, thinking you need a big budget or cannot make a move until you have a cleared calendar so you can dedicate all your time to your online marketing is a recipe for disaster.
These are the most common reasons why business owners don’t act in a timely fashion – time and money.
The third is simply fear: not understanding the medium so no action is taken out of fear of doing something wrong and costly.
Generally speaking missed opportunities are more costly in the long run than a single mistake from which a valuable lesson can be learned. The truth of the matter is often you don’t need a big budget or 8 hours a day of dedicated time. What you need is a good partner who understands the online world and can offer you on-going support to manage budgets and initiatives effectively so you continue to grow and strengthen consistently over the long run.
No one expects a baby to run before it walks. You cannot launch a website or a single online initiative and expect that your business is going take off. It takes time to reach your target audience online and to get to know them in a way that allows you to deliver information that motivates and persuades them to do business with you. You want to get a good start so you have a strong foundation on which to build.
Then, with the right guidance from your knowledgeable partner, you keep taking steps proactively which conditions you for top performance.
Procrastination makes the job that has to be done more painful and more costly because all the things that should have been happening to prepare you for this junction now have to be done quickly if anything at all is to be gained.
Remember “Rome wasn’t built in a day” and the minute the Romans stopped doing what they needed to do it fell!
The moral of the story: Don’t use time and budget as an excuse for inaction. Work with your marketing partner to take consistent steps, small steps if need be, to ensure you don’t hand over all the online opportunities to your competitors and miss out altogether.
The online world is constantly evolving and you have to evolve with it to keep in the game.
