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Joe DeMicco SEO Quick Tip

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The first 200 or so words of your website are CRUCIAL in laying the foundation of what your site is about with the major Search Engines.  As the Search Engine spider crawls your site, the terms it gathers in the first few hundred words, including meta data and navigation, set a baseline for the key word (phrases) your site content should support.

Any word or phrase on a web page is considered a Key Word (or key word phrase [kwp]) if it is used at least twice.
“Stop Words” such as  “and,the a” and so forth are ignored by Search Engines even if they are part of your Key Word Phrase.

Your Professional Email Is Your Brand

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Web mail services are among the most popularly accessed services for email.  Back in July of 2009, techcrunch.com reported 343 million monthly users were accessing Hotmail, 285 million Yahoo and 146 million for Gmail.  The numbers definitely attest to the vast popularity of these services.

Given the comfort level of users with these web mail services an unfortunate thing has happened. They have spilled over into professional use and this is not a good thing.

Whether you are representing a company, you’re an independent consultant, or you’re attempting to build your reputation in a particular industry, your email address is an extension of your brand identity and should accurately represent that brand.

Unlike a telephone number or address, which is likely to change over the years, your email address offers the possibility to stay with you forever.  For that reason, you want to be cautious about how exactly you are branding.

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A Very Merry Christmas and a Happy New Year

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demicco-holiday2009

Take a moment to be grateful and smile at all you have.

If you have food in the refrigerator, clothes on your back, a roof overhead and a place to sleep you are richer than 75% of this world.

If you have money in the bank, in your wallet, and spare change in a dish some place you are among the top 8% of the world’s wealthy.

If you woke up this morning with more health than illness you are more blessed than the million who will not survive this week.

If you have never experienced the danger of battle, the loneliness of imprisonment, the agony of torture, or the pangs of starvation you are ahead of 500 million people in the world.

If you can attend a church meeting without fear of harassment, arrest, torture, or death you are more blessed than three billion people in the world.

And if you have just one person in your life that you can enrich and share with, realize that what you give them of you will last far beyond what you own today.

Best Wishes

Joe