General usage information any business should be interested in knowing:
- The Nielsen Company recently reported social media use increased 82% worldwide year over year
- FaceBook has over 400 million active users
- Twitter reports reaching over 14 million people per month
- YouTube announced last month surpassing 2 billion video views daily
- The US is the largest user of social media in the world at 142.1 million unique consumers / contributors. The second is Japan with 46.6 million
Obviously the numbers are staggering and they will not decrease. Often there is an inherent level of trust that aids social media endeavors versus traditional advertising. Think about the opportunities if only 1/10th of 1 % find your company in a social environment where interest and follow-ship may be easier to attain. You will not get there overnight but one major business development tip that I would have is to seriously consider where social networking may fit in your business model today and in the future.
