Google Places has replaced Google Local as its online business listing solution. Google realized that the concept of “local” was limiting to its powerful Google Maps business search and locater tool. People no longer use the Yellow Pages print directory as they once did (if you haven’t noticed) and searching for a business or a service has moved online. Google has rapidly become a primary player in this arena.
Google Places allows business owners to create a robust business listing account and provides a full set of tools to help you manage and get the most out of your listing. The idea behind the application is, once again, to create the best possible end-user experience Google can offer its users. By providing you with the tools and instructions you need to fill out your profile, Google is in fact guiding you to provide the type of information that will best help its end-users to understand what you offer and if you are the “right” business for them. Google maintains its dominance in search by designing an online experience that empowers the end-user with information easily by soliciting good information from listing owners up front.
Keeping Google’s objectives in mind, you can benefit greatly by playing by its rules. Maintain your profile with accurate, up-to-date, and compelling information. Take advantage of all the added features that allow you to add photos, videos, custom product/service categories, service areas, parking information, and even discount coupons to encourage business. It’s what you should be doing on your main site anyway, so now you can get twice the bang for your buck!
