A lot of companies get started with email marketing by sending out “blast” emails and newsletters via an email client such as Outlook.
While Outlook is a fine solution for one-to-one email, it was not specifically designed for sending high volume email. Now I’m not saying you can’t “get away” with it sometimes, but for the purpose of this post, I would like to look at the dangers of using Outlook as your mass email marketing tool.
Following are eight of the pitfalls with the “Art of BCC” :
- Your emails may just look terrible. Outlook sends HTML email in such a way that it often only renders properly for other people using Outlook. Sorry, not everyone uses Outlook.
- One simple mistake and you may accidentally put your email list in the TO: or CC: field. Aside from everyone being angry with you for sharing their email addresses like a bad chain email, if just one person hits “reply-to-all” then you’ve got a communication nightmare.
- There is a very good chance you will end up in your recipients spam folder. If you send attachments with your email (and you should never send attachments with mass emails) you may even have bigger issues with being automatically marked as spam or junk mail.
- You may bog down your outgoing email server and be penalized by your Internet Service Provider (ISP) as you will effect anyone else using the same server.
- If you send too many emails from your own computer, your ISP may think you’re a spammer and will most likely eventually block (blacklist) you.[…]Read More
