Basic Mobile Marketing Efforts Can Work Wonders for Your Small Business

mobile-shopperOver the last half-decade, mobile marketing has emerged as one of the most powerful, cost-effective outreach tools for small businesses. 25 percent of all online searches occur on smartphones or other mobile devices, and more than 50 percent of all American consumers now use Web-enabled mobile technologies. Nearly 80 percent of these mobilized consumers use mobile devices while shopping. According to a joint study by IBM and others, three-quarters end up making purchases in-store or online.

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Social Media Marketing Is a Two-Way Street

megaphoneguyBusiness owners often use social media as a low-cost, all-purpose advertising channel that sends barrages of information at their followers. This isn’t a great way to build a rapport with current clients and potential leads, and it might even damage a brand. Social media gives you the power to have a genuine conversation with your audience. Use these tried-and-true tactics to make your social media marketing plan a truly two-way affair.

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Latent Semantic Indexing Takes Co-Citation Techniques to the Next Level

“True” co-citation is a narrowly-defined process that you can use to draw unique readers and potential customers to your organization’s website. As long as you can develop connections between your organization and other high-quality sources (who also are involved in quality inter-connected networks) of online content, you’ll boost your page rankings and ultimately increase your site traffic and customer / lead base.

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Harnessing Co-Citation to Improve Your Search Rankings

pointThe concept of SEO co-citation is not new. Not too long ago, inbound links and anchor text were driving indicators for KW term authority. Once Google wised up to the fact that many webmasters were creating or latching onto entire networks of “bogus” blogs, and genre-centric sites, for the explicit purpose of inflating their inbound link counts, it changed its algorithms to place far more emphasis on the quality of a given site’s inbound links.

In fact, link quantity is now important mainly as it pertains to link quality.

Taking it further – In the realm of true co-citation, (as engines like Google are getting smarter) the need for an actual link even becomes less important. In fact, Google has become so smart that co-citation may even help sites rank for terms they are not specifically optimizing for.

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