Unlike a ‘title tag’ (title element) that announces your web page in a client web browser, the ‘title text’ or ‘title attribute’ can be associated with any page element within the <body> of your HTML document (web page) to provide more information about that specific page element.
For example, if you provide an online contact form within the body copy of your web page, you may elect to associate a ‘title attribute’ to describe the purpose of the form. The ‘title text’ may read: title=“AIMG search engine optimization information request form.” You will notice that the above contact form ‘title attribute’ has been search engine optimized to include the keywords and phrases relevant to the optimization of the web page to which it is attached.
