A ‘title tag,’ or officially the ‘title element’ in computer programming, is really a misnomer but it has come into common usage so must now be accepted as it is used. A ‘title tag’ is a required element on all web pages and it serves to announce the entire document or all the content to be found on that particular web page. The ‘title tag’ appears at the top of a client web browser. It is a very important aspect of search engine optimization because it is part of the information used by the search engines to accurately index the web page for future retrieval.
A skillfully composed search engine optimized title tag not only helps the search engines to properly index the web page but it also serves to ensure your web page is highly focused on a particular keyword or phrase that is also clearly identifiable to your target audience groups.
A highly focused search engine optimized web page with a clear ‘title tag’ is desirable for a number of reasons:
Easier for search engines to index
Enhance site conversion (achieve your goals) by targeting content to attract, inform and persuade a specific sector of your audience
Easier to engage in “off-page” initiatives such as acquiring ‘inbound links’ and website promotion because the page is so highly focused
