The ‘title element’ is actually the correct name for what has been inaccurately termed the ‘title tag.’ It should be noted though that ‘title tag’ is in common usage among non-programmers and SEO professionals and has effectively replaced ‘title element’ to refer to the text that appears at the top of the client web browser to announce the contents found on the web page.
For example, the ‘title tag’ (title element) seen in your web browser for this web page is “Business Development Tips: What is Title Element?
The search engine optimization of the ‘title element’ or ‘title tag’ is critical to the success of your campaign. Ensuring the keyword and phrase for which the page has been optimized are included in the ‘title tag’ help the search engine to index your web page accurately. Additionally, it is a good way to help you maintain the focus of your web page content and avoid diluting its effectiveness. Rule of thumb: If the content isn’t directly relevant to the keyword or phrase in your ‘title tag’ then don’t include it on your web page if you don’t have to. It is better to make a new, separately optimized page in order to keep everything focused and on task to achieve your search engine optimization (seo) and site conversion goals.
