A ‘static website’ simply refers to a website hard-coded in HTML, meaning it does not dynamically generate web pages on demand by accessing a database. The hypertext markup language (HTML) is stored on the server in the format that is sent to the end-user’s (client’s) web browser.
Billions of people all over the world use the search engines, particularly Google, to search for what they want. It just makes good sense to ensure your website is search engine optimized so that it can be easily indexed and retrieved by the search engines.
When your web pages appear in the top ranking positions of the ‘search engine results pages’ (SERPs) there is a greater opportunity for you to attract people who are actively searching for what you offer and ready to do business with you.
From site architecture, url-naming and web page content to ‘off-page elements’ like ‘inbound links,’ search engine optimization prepares your static web pages so you can take advantage of the business opportunities offered by the search engines and meet your website conversion goals.
