‘Search engine results pages,’ known as ‘SERPs,’ refer to the pages of website links that the search engine has retrieved from its database as relevant to the terms used by the person to search for what he wants. Search engine optimization is all about showing up in the top listing positions of the ‘search engine results pages’ so that people searching for what you offer will find and click the link that goes to your website.
‘SERPs’ are generated by a search engine’s proprietary algorithm (secret mathematical formula) that is responsible for indexing and retrieving web content. There are many factors that determine the ranking position of a link on a search engine results page. See also ‘Keywords,’ ‘Relevance,’ ‘Link Popularity,’ ‘Google PageRank™,’ ‘Off-Page Elements,’ ‘On-Page Elements’ and ‘Rank’ for more information.
