Rank refers to where your listing appears in the search engine results pages for the keywords and phrases for which your web page has been optimized.
It is the goal of a comprehensive search engine optimization campaign to improve the rank of your web pages within the search engines. Many legitimate techniques are employed that include both ‘on-page elements’ (everything that appears on your website) and off-page elements (such as ‘inbound links’ that point from an external source to your web pages) to improve the listing positions of your web pages.
A high rank is desirable, preferably in one of the top three positions of page one of the organic (not paid advertising) search engine listing results, because of the volume of highly targeted traffic it potentially can bring you. Billions of people around the world use search engines to find what they need. Search engines, particularly Google (currently holds more than 70% of search share), offer you unmatched lead and revenue generating potential from a single marketing channel because of their reach potential and “always on” factor. People searching for what you offer can potentially find you at any time of the day or night 365 days a year; ipso facto that makes your website your most valuable and hard-working sales asset. Search engine optimization not only prepares your website to be found by your targeted audience groups it also ensures the best possible on-site experience for your site visitors and the opportunity to fulfill your on-site conversion goals.
