Organic search, also called ‘natural search’ refers to search engine results that are not part of the ‘sponsored’ or ‘paid advertising’ programs. Listings appear “organically” simply because of the way in which the search engine indexed them.
Organic search is what search engine optimization (seo) is all about. As part of the seo process, web pages are strategically prepared with keywords and phrases, among many other things. Relevant, high quality inbound links pointing to the optimized web pages are then acquired. The idea is to rank organically in the search engine listings without having to participate in an online advertising program for high placement on a search engine results page.
The search engines, particularly Google, Yahoo and Bing, present both lead and revenue-generating opportunities for businesses of all types, even non-profit professional organizations and foundations. Appearing organically on page one, particularly in the top three listing positions in the search engine results pages for the keywords and phrases most important to your objectives, is highly desirable because of the long-term search engine value it offers.
Billions of people around the world use search engines to help them research and make purchases. A search engine offers you the most effective way to reach a greater number of your target audience groups. And organic search makes it the most cost effective approach once your search engine optimized web pages achieve page one rankings.
