On-page elements refer to every aspect of your web page, from the url string, title tag and meta tags to the interactive web content, hyperlinks and architecture that give it shape and design. On-page elements offer you the most control in your search engine optimization campaign. Through strategic management of your on-page elements, such as effective navigation, link naming, web content and the placement of keywords and phrases used to identify your web content, your web pages are optimized to ensure both your site visitors and the search engines can easily access and navigate the information you offer. Search engines pay a lot of attention to on-page elements when indexing and delivering web pages in their listing results. Their objective is always the same: provide links to the highest quality information in response to a query made by a person searching for something specific. Search engine optimization is your way of helping the search engines to fulfill their objective and maintain the integrity of their service.
