Natural search results, also known as ‘organic search results,’ refer to listings that are not part of the ‘sponsored’ listings of a ‘paid advertising’ program. Natural search results occur simply because the search engine’s complex indexing and ranking algorithm has matched relevant web page content to a search query made by a person.
Search engine optimization is all about natural search engine results. It is an on-going endeavor to obtain and maintain page one listings in the organic search results. But doing so provides you with the opportunity to increase your targeted site traffic and reach more of your customer groups.
A principle way search engine optimization can increase your chances of achieving a listing position on page one in the natural search results is through web pages that have error-free, compelling, and highly focused web page content that is linked to (inbound links) from popular outside sources relevant to the focus of the page (i.e.: having to do with the keywords and phrases for which the web page is optimized).
