Keyword optimization is a bit of a misnomer. In search engine optimization keywords and phrases are used in the campaign to prepare a web page to be found, accessed, scanned, and indexed by search engine bots and then delivered to end-users who use the same keywords or phrases to search for the type of information found on that web page. The keyword isn’t optimized, the web page is.
Keyword optimization in this context refers to the keywords and phrases known to be used by your target audience groups to actively search for what it is you offer. The only way you can truly uncover the language used by your target audience groups is to perform comprehensive keyword research and development.
An seo professional uses industry tools and techniques to research keywords and phrases and develop a list that outlines different selections for each web page to be optimized. The seo specialist will recommend which keyword or phrase is thought to be the strongest choice to help you reach your specified campaign goals for each web page being optimized in the campaign.
Best practice for keyword optimization restricts each web page to a maximum of three terms or phrases; however, to achieve the most advantageous results it is generally recommended to optimize each web page for a single term or phrase in order to avoid diluting its search engine effectiveness.
