Impressions are used as a form of measurement in online media. An impression occurs when an advertiser’s online content, which may be a text ad, banner ad, video ad, or other form of online content, displays publicly on a publisher’s website or through a publisher’s online delivery system. Many types of online advertising use impressions in their cost structure, including banner ads and a variety of affiliate marketing programs.
Advertisers are typically charged by online publishers and ad serving programs on a CPM cost structure, or a “cost per thousand impressions”.
In order to attract your target audience groups most likely to respond to your ad and your offer, it is imperative that your ad creative includes the right keywords as well as compelling information and a clear call to action.
Accurate results tracking, reporting and analysis offer the best ways to manage costs, ad performance, and return on advertising spend when impressions are used to determine costs in an online advertising program.
See also CPM-Cost per Thousand Impressions, Affiliate Marketing, Search Engine Marketing, CPC-Cost per Click, CTR-Click Through Rate, PPC-Pay per Click, Online Advertising, Internet Advertising, Conversion Rate
