An ezine is a term that typically refers to an online magazine or an email newsletter.
Whether you submit an article you wrote for publication or pay for a banner ad, an Ezine can function to increase the number of high ranking and relevant ‘backlinks’ that point to your website. When the ezine site visitor clicks on your link he is in effect telling the search engine that he finds your content relevant to his interests.
The best way to support your organic search engine optimization objectives is to select ezines you believe to be relevant to what you offer and where you are likely to find your target audience groups spending time. Establish a schedule of placing ads or submitting articles for publication. Ensure they are focused on the keywords and phrases important to your seo campaign. And make sure the landing page on your website contains the same keywords and relevant content as your ezine ad or article, not ‘duplicate content,’ but relevant content.
For example, if you sell honing machines, then your article may focus on a problem that was solved using a particular model of your honing machines. When a user clicks on your link from that ezine article the landing page he arrives at contains specific information about that particular model of honing machine, including a call to action that guides him seamlessly through the steps to purchase one either online or offline.
