Conversion is an established goal based on a respondent fulfilling a specified call to action. A conversion can occur online or offline. An online conversion may be filling in and submitting an online form, registering online for an event or for membership, submitting a donation online, clicking on a strategically placed banner or text ad, or completing an online survey. Conversions occurring offline may include phone calls, sales presentations, acquisition of a lead, the completion of a sale, or attendance at an event.
Search engine optimization and many online advertising programs including banner ads, directories, and search engine marketing are designed to help you establish and enhance conversion so you can enjoy productive business results based on your desired goals.
In order to offer you the most value, it is a good idea to put systems in place to track conversions accurately. For more information see Conversion rate.
