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In Part 5 of this series: City Sites, Reviews & Recommendations, I discussed the impact of customer reviews on your local marketing search results and your online authority. Just as reviews and ratings are a form of recommendation, sharing your optimized, highly focused and strategically developed content by posting it to other social media and [...]

When developing your local marketing strategy it’s important to include local city sites, the vast array of consumer review sites, and the variety of user recommendation tools in your marketing plan. The significance to you of these platforms and tools is the influence they have on your search listing results and your online authority. As [...]

Search and social media offer you great local marketing opportunities for branding and lead generation if you understand the new search paradigm and strategize accordingly. The leading search engines, namely Google and Bing, are now aggregating information from a variety of online sources to help determine the indexing and ranking of web pages not only [...]

In Part 2: Web & Map Listings, I explained in detail the importance of claiming and managing your web and map listings. Well, Google Places is chief among those listings that you need to claim or ‘verify’ if you expect to enhance your local marketing search results. For those of you who still may not [...]

Maintaining consistency across the web is absolutely essential if you want to take advantage of the local marketing opportunities online. Unfortunately, there are hundreds of web directories and map listing services on the internet that have acquired your business information from either a contacts list provider or an outdated, cached web page. More often than [...]

Local marketing has become one of the most powerful ways to reach and convert customers online.  With more than 2.5 billion local searches a month on Google alone, Google has taken notice of this fact and recently initiated a direct marketing campaign in targeted regions throughout the US to promote its local marketing opportunities. The [...]