B2C or business-to-consumer refers to marketing and selling to private citizens or consumers as they are referred to in business language.
In the real world of business the consumer is your customer, an individual who uses certain language to refer to what it is you offer. And it may not be the same language you use to refer to your products and services.
When optimizing your website or web media to market and sell to consumers you must first to uncover the myriad of words and phrases they use when searching for what you are selling, or the information you are providing if you are a service organization or non-profit foundation. The biggest mistake you can make is to assume they call things the way you expect them to.
To support your search engine optimization and marketing campaigns it is also a good idea to take advantage of the opportunities offered by social networking sites to reach your target consumer groups. See ‘Social Networking Sites’ for more information.
