Ranging from PR services to directory-type article distribution lists, article submission sites offer authors the opportunity to publish online in an effort to enhance their search engine optimization results by reaching a broader audience than they are capable of doing on their own. These sites are either free or fee-based services and accept articles on limitless topics.
Writing and publishing articles online that reach the greatest number of your target audience groups is a great way to support your search engine optimization campaigns. Topical articles of great interest to your readers are written to include keywords and phrases that are used by your target audience groups to search for what you offer. Because of the sheer volume of articles published online from a single website, article submission sites generally have a better chance of ranking so your article is discovered. The hyperlink to your website from the article acts as a ‘backlink’ that tells the search engines that your website, the one you have search engine optimized to rank well in Google, MSN Live, Yahoo and other major search engines, is both relevant and ‘popular’ for the search terms used to find the article.
In effect, article submission sites act like your campaign office, sending votes your way that will get you those desirable top listing spots in the search engines. Article distribution via reputable article submission sites is an off-page search engine optimization effort helpful in boosting inbound links, also called backlinks, from reputable sources to your website. See ‘Article Distribution List.’
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