An anchor tag is used to make internal or external connections to either a web page or specific content within a particular web page. The “anchor” is the content arrived at by a hyperlink, a clickable link that points to a specified destination.
The anchor tag is helpful in search engine optimization because it allows for content relevant to the optimization campaign to be connected by interlinking strategies.
For the express purpose of search engine optimization and conversion (encouraging your site visitor to take a desired action; in this case, click to follow the link), the anchor’s hyperlink is made up of text that incorporates the relevant search terms/phrases as well as a specific call to action.
For example: The ‘anchor’ in this example is content about buying ‘power cables,’ the search term for which the page is being optimized. The hyperlink is designed to encourage users to follow the link to find and buy ‘power cables’ online now.
Buy online now power cable solutions for computers and business machines.
