DeMicco.com

Google recently announced important updates to its ranking algorithm (nicknamed “Farmer’s Update”) that will likely adversely affect website owners who do not provide users with a high quality and relevant search experience. The company stated: “Our goal is simple: to give people the most relevant answers to their queries as quickly as possible.” Currently released [...]

I came across a great little B2B case study in a post by Michael Brenner that I recommend you all read. In a nutshell, by providing respondents with “directed paths and audience-specific messaging” the subject of the case study increased website conversion rates by 556%. It is so often the case that companies offer a [...]