DeMicco.com

I came across a great little B2B case study in a post by Michael Brenner that I recommend you all read. In a nutshell, by providing respondents with “directed paths and audience-specific messaging” the subject of the case study increased website conversion rates by 556%. It is so often the case that companies offer a [...]

Regardless of whether you market to businesses or consumers, you are marketing to people. And people have interests outside of work. Millions of viewers, of all ages, spend hours on social websites like MySpace.com and YouTube.com. That’s why advertisers are so willing to spend big bucks to be seen there. But why not be a [...]