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*That username has already been taken* is perhaps one of the saddest messages one can ever get when signing up for a new online service.  If yours is taken, then you need to use your backup.  And if THAT is taken, then you are stuck with doing something dumb like changing how you spell it [...]

In Part 5 of this series: City Sites, Reviews & Recommendations, I discussed the impact of customer reviews on your local marketing search results and your online authority. Just as reviews and ratings are a form of recommendation, sharing your optimized, highly focused and strategically developed content by posting it to other social media and [...]

When most of you think of social media you think of Facebook or Twitter. There are actually many forms of social media that attract a wide variety of users intent on doing a number of diverse things. These sites include personal blogs, consumer review sites, professional networking sites like LinkedIn, local city sites, travel sites, [...]

Google just announced the release of its latest social media tool aimed at bringing users ever more relevant search results that take into consideration “relationships as well as words on webpages.” The new tool is called ‘+1’ because it is essentially a graphical ‘+1’ that allows users to click on it to express their view [...]

For those of you who may not be familiar with Company Pages on the professional networking site LinkedIn, they are a great tool to share information about your brand and the individuals who represent it. If you’re researching companies, these pages also provide you with a way to familiarize yourself with others with whom you [...]

Many small and medium sized businesses are starting to understand the business development effectiveness of social media or social networking websites like Facebook, LinkedIn, Twitter, Buzz and others. According  to Globalspec’s latest report, Trends in Industrial Marketing 2010: How Manufacturer’s Are Marketing Today, 68% of industrial respondents “plan to increase spending on social media in [...]