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If you consider that a strategy is a series of actions designed to obtain a specific goal or result then you can begin to appreciate why search engine optimization and paid search campaigns are part of a strategy and not a one-time initiative. The process of developing an effective optimization strategy is equivalent to making [...]

I recently received a request from a reader to clarify exactly what “keyword stuffing” is. Basically, keyword stuffing is predominantly a black hat seo technique meant to trick (or “influence”) the search engines into indexing a web page for more terms then are relevant to the content found on the page. ‘Keyword stuffing’ is evident [...]

One of the biggest mistakes a site owner can make when trying to get certain web pages to rank well for additional terms is to dilute the effectiveness of an already high ranking page. It is a bad idea to add competing terms to a page that is already optimized and performing well. Additionally, it [...]