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A successful local marketing campaign is designed not only to attract your targeted audience but to convert them to customers. At some point in the process all potential and existing customers will visit your website. It is the most powerful online representative of your business – your virtual sales force working for you 24/7/365 to [...]

Local marketing has become one of the most powerful ways to reach and convert customers online.  With more than 2.5 billion local searches a month on Google alone, Google has taken notice of this fact and recently initiated a direct marketing campaign in targeted regions throughout the US to promote its local marketing opportunities. The [...]

With the consistently expanding online market currently serving over 1.9 billion consumers, Google offers a set of tools to help businesses expand and market globally. Launched recently, the Global Market Finder is a free tool to help businesses identify foreign markets in which there appears to be “high demand for their products and services.” Familiar [...]

The rapid growth in popularity of social media has caught the attention of the major search engines like Google and Bing. In October 2009, Google Social Search was launched, which delivers results for the terms you searched from within your online social circle. By October, Bing implemented a new feature that delivers ‘Liked by Your [...]

Remember “Mayday”, the day a few months ago when Google released the results of algorithm changes that affect the way web page listings would be ranked for ‘long tail’ searches (phrases with 3 words or more)? One of the most critical explanations Google provided about the change was actually quite simple and can be applied [...]

With Google’s recent updates to Google Images, it just makes good sense to SEO your website’s images, particularly if they are an asset to your selling toolkit. Having indexed more than 10 billion images, Google’s densely populated tool attracts users who are “learning and even shopping.” Searchers who have a very specific need may use [...]