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Local marketing has become one of the most powerful ways to reach and convert customers online.  With more than 2.5 billion local searches a month on Google alone, Google has taken notice of this fact and recently initiated a direct marketing campaign in targeted regions throughout the US to promote its local marketing opportunities. The [...]

Over the past few months Google announced the addition of several new local and mobile search tools for Google Places that make it easier for users to find local businesses by personalizing their search results. Offering great opportunities for businesses, these features provide tools to customize their Google Places listings to attract their targeted local [...]

Google recently announced important updates to its ranking algorithm (nicknamed “Farmer’s Update”) that will likely adversely affect website owners who do not provide users with a high quality and relevant search experience. The company stated: “Our goal is simple: to give people the most relevant answers to their queries as quickly as possible.” Currently released [...]

The rapid growth in popularity of social media has caught the attention of the major search engines like Google and Bing. In October 2009, Google Social Search was launched, which delivers results for the terms you searched from within your online social circle. By October, Bing implemented a new feature that delivers ‘Liked by Your [...]

In its never-ending quest to provide value to its end-users, Google is always looking for new and improved ways to evaluate relevance. Much has been said about the importance of website content, usability and backlinking. Where will Google turn its attentions to next and how could your search engine optimization initiatives prepare you for that [...]