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The rapid growth in popularity of social media has caught the attention of the major search engines like Google and Bing. In October 2009, Google Social Search was launched, which delivers results for the terms you searched from within your online social circle. By October, Bing implemented a new feature that delivers ‘Liked by Your [...]

In its never-ending quest to provide value to its end-users, Google is always looking for new and improved ways to evaluate relevance. Much has been said about the importance of website content, usability and backlinking. Where will Google turn its attentions to next and how could your search engine optimization initiatives prepare you for that [...]