YouTube – It’s Not Just Cats

OK, so it DOES have some pretty good cat videos, but it’s good for a whole lot more.  And if your business needs to show anybody anything, there aren’t a lot of scenarios where the video sharing site doesn’t work.

Now, it’s true that not every business has or needs video, but if you have a product you can highlight or demo, a service you can describe, or even commercials you have done before, making sure they are attached to your YouTube channel and linked from your site is a must.

And if you DO have the kind of business that does a lot of custom work or has products that can be demonstrated, seriously consider using videos to tell the story.  You can create an asset that stays with you and a resource you can leverage forever.

A great example of good use of video can be found at RonI Ergonomic Lifters.  They have a lot of products and a lot of ways to configure them.  They are made for video.  And notice that these aren’t Hollywood productions.  They are people getting the job done in a professional manner.

You can do the same, and you can use YouTube to source suppliers as well.  Spend some time looking around for yourself.  Just don’t blame me if you lose a whole day watching cat videos…

Pixie – A Great Way to Add Color to Your Discussion

Ever look at a web page and say: “What a pretty color” and then not be able to describe it to your web designer or printer?  And then later on when they ask you what the page is you either forgot to put into Evernote (I told you!) or even worse, the page doesn’t look like that anymore!

Well, forget all that.  If you have Pixie, you will be all set.  You can download it safely from download.com here (click on “direct download when you get there”) and once you install it you will have a tiny little program that only does one thing.

It tells you the “hex color” of whatever you mouse over.  The hex is the 6 character alphanumeric code that is used to make colors on web pages.  For instance, black is 000000.   And web designers use those numbers to make the colors you see.  And Pixie shows them to you!  That web page? No problem.  Your desktop?  No problem.  The green in the Evernote logo?  It’s: 78C636.  The pink in the little logo in the upper left of this post? FF0CFD.  The color of the orange share button up there (that you should click regardless of what color it is)? FB7756.

That’s all it does.  But from then on instead of being stuck sending emails like this:

“I want it to be bluer than you have it now, but still some green.  I will know it when I see it”

You can say:

“I want it to be 17C3E6.”

And if you want to just mess around with colors, head to colorpicker.com.  Warning, though: it can be addictive!

DropBox – The Best App You Aren’t Using Yet

Momentum Monday

Transferring files.  It’s always been a problem.  Email attachments can only be so big, and after that, you have a million choices and none of them seem very good.  FTP?  Nah, you need your own special program for that.  What about one of the many transfer sites?  You can definitely use those, but if you collaborate with others often it can be tedious to work on everything on a file by file basis.

Enter Dropbox.  It’s the only service I’ve found that allows you to truly share a multitude of folders and files with different people in an intuitive manner.  Here’s how it works.

  1. Head over to the website and register (it’s free).
  2. Download and install the software (it’s safe).
  3. Start sharing with your colleagues (it’s easy).

The major difference between Dropbox and the other sharing services out there is that Dropbox uses a folder on your actual computer.  Let’s use a scenario to break it down.

You need to get some drawings to someone in your organization.  They are too big to email and you don’t have a file server in the office.  Look for the dropbox icon in the lower right of your screen.  Click it and choose “Open Dropbox Website”.  Make a new folder and “share” it with your colleagues.  This will email them and allow them to get dropbox as well.

You will also notice that a “Drawings” folder was created on your computer.  Now all you need to do is copy the drawings into it.  Whoever has the folder shared with them will be able to see them (once the syncing is complete).  And the more people you invite, the more space you get for files.  And the service also allows you to send out direct links to files if you need to.  It does it all.

Give it a try.  Once you have it, you will wonder how you ever did without it!