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Contrary to misguided belief, pay per click is not a ‘get rich quick’ local marketing opportunity. That’s not to say you can’t make money but the first thing you need to understand about pay per click search engine marketing programs is that they must be properly set-up and managed for them to fulfill your revenue-generating [...]

With the right kind of management, whether by you or a professional, there are certainly great business development opportunities to be made from generating leads through the various search engine marketing programs like Google AdWords. Aside from writing compelling ad text, there are other important factors that go into creating an effective AdWords campaign. Start [...]