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Many third party websites offer online advertising opportunities. These include professional organizations, online directories, blogs, newsletters, online magazines and journals, news sites, and a variety of informational sites. Online advertising programs for these types of websites are varied and may include banner only (i.e. graphics), text only, or a combination of media which may also [...]

Many of you are familiar with search engine ads, and may even have engaged in an online advertising campaign through one of Google’s ad programs or through Microsoft’s AdCenter. If so, many of you may have spent an awful lot of money without garnering the kind of results you were expecting. In my series Online [...]

When most of you think of social media you think of Facebook or Twitter. There are actually many forms of social media that attract a wide variety of users intent on doing a number of diverse things. These sites include personal blogs, consumer review sites, professional networking sites like LinkedIn, local city sites, travel sites, [...]

In a recent New York Times article Advertisers Face Hurdles on Social Networking Sites, writer Randall Stross expresses the challenges faced by Advertisers to attract and convert customers with social advertising. Primarily users are there to socialize with their friends not interact with brands. According to Stross, to get users to participate Crest had to [...]