DeMicco.com

Dr. Seuss was a wise man. Oftentimes we find ourselves working so hard to look and sound just like everyone else when maybe what we ought to do is uncover what makes us stand out. Finding your company’s ‘unique value proposition’ may be challenging. I can’t tell you the number of times I hear clients [...]

A successful local marketing campaign is designed not only to attract your targeted audience but to convert them to customers. At some point in the process all potential and existing customers will visit your website. It is the most powerful online representative of your business – your virtual sales force working for you 24/7/365 to [...]

Contrary to misguided belief, pay per click is not a ‘get rich quick’ local marketing opportunity. That’s not to say you can’t make money but the first thing you need to understand about pay per click search engine marketing programs is that they must be properly set-up and managed for them to fulfill your revenue-generating [...]

As part of your larger local marketing strategy, email marketing is a powerful and cost effective way to help you move your targeted recipients through the conversion process. In this part of the series I will show how to organize and manage your email marketing communications so that they work together with your social media, [...]

In Part 5 of this series: City Sites, Reviews & Recommendations, I discussed the impact of customer reviews on your local marketing search results and your online authority. Just as reviews and ratings are a form of recommendation, sharing your optimized, highly focused and strategically developed content by posting it to other social media and [...]

When developing your local marketing strategy it’s important to include local city sites, the vast array of consumer review sites, and the variety of user recommendation tools in your marketing plan. The significance to you of these platforms and tools is the influence they have on your search listing results and your online authority. As [...]