Tag Archives: internet marketing

Local Marketing Online: Part 3: Google Places

April 28, 2011

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In Part 2: Web & Map Listings, I explained in detail the importance of claiming and managing your web and map listings. Well, Google Places is chief among those listings that you need to claim or ‘verify’ if you expect to enhance your local marketing search results. For those of you who still may not [...]

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Local Marketing Online: Part 2: Web & Map Listings

April 27, 2011

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Maintaining consistency across the web is absolutely essential if you want to take advantage of the local marketing opportunities online. Unfortunately, there are hundreds of web directories and map listing services on the internet that have acquired your business information from either a contacts list provider or an outdated, cached web page. More often than [...]

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Online Advertising and User Intent: Part 4: 3rd Party Website Advertising

April 22, 2011

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Many third party websites offer online advertising opportunities. These include professional organizations, online directories, blogs, newsletters, online magazines and journals, news sites, and a variety of informational sites. Online advertising programs for these types of websites are varied and may include banner only (i.e. graphics), text only, or a combination of media which may also [...]

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Google Global Market Finder and Ads for Global Advertisers – Business Development Tip

February 24, 2011

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With the consistently expanding online market currently serving over 1.9 billion consumers, Google offers a set of tools to help businesses expand and market globally. Launched recently, the Global Market Finder is a free tool to help businesses identify foreign markets in which there appears to be “high demand for their products and services.” Familiar [...]

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